In a recent article in the NY Times, the iPod was discussed because of how it has spurred some independent and lesser known bands to stardom. The author, Jennifer Lee, compares this to what Oprah has done for some authors in her well known book club. There have been the famed artists like Wynton Marsalis (world great trumpeter) and the band Coldplay featured on Apple ads, but also independent groups such as CSS (a band...not cascading style sheets, sorry), Asteroids Galaxy Tour, and Brooklyn-based Chairlift. With the popularity of Apple and the iPod, when the company uses a band's song on a commercial, it is nearly destined to be a hit. Some of these bands refer to the device that helped them so much as the "iGod" according to Lee.
(Awareness of this article makes me give thanks to our NDSU/USC fan professor)
A link to the article from the NY Times:
Is Apple the Oprah for Indie Bands?
Listen to Chairlift, and watch the new iPod nano commercial here .
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